Newly-launched, All-new V60 by Volvo (6 PHOTOS)

 SHAH ALAM: Volvo Car Malaysia Sdn Bhd (VCM) aims to sell about 40 per cent more cars this year.

"This year, we expect to sell about 1,200 units cars of all models," its regional product manager Akhtar Sulaiman said. Last year, VCM sold about 800 units of cars.

Akhtar said the projection is in line with analysts' forecast of the industry growth, despite the global economic challenges ahead.

"The drop in the niche market will not be as big as that in the mass volume market," he said.

The company yesterday unveiled its all-new V60 model as part of its growth plan in Malaysia.

Available in two variants, the T4 and T5, the new V60 features a Gasoline Turbocharged Direct Injection engine, which represents Volvo's latest direct injection technology.

Akhtar said VCM expects to sell about 10 units of the newly-launched V60 each month.

Vice-president of sales and marketing for Asia, Peter Johnson, said the typical V60 customer is an S60 buyer who like some extra space and flexibility, but without compromise on looks and driving excitement.

The all-new V60, which is being assembled in Shah Alam, is priced at RM230,000 (T4) and RM269,000 (T5).